How banks can reuse customer journeys from other industries

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All industries are being disrupted with the technology wave, and now this tide is rising within the financial services industry.

Customers are drawing from their positive experiences across industries, such as retail and home entertainment, and now seek similar ease, personalization, and convenience from their banks. It’s not surprising that bank executives are beginning to think differently about firm operations and are developing disruptive strategies based on innovation and agility. Although digital disruptors may have shaken up bankers initially, banks today are actively learning lessons from successes in other sectors.

Although digital disruptors may have shaken up bankers initially, banks today are actively learning lessons from successes in other sectors.

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https://www.capgemini.com/2018/11/how-banks-can-repurpose-customer-journey-innovations-from-other-industries/

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