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How banks can reuse customer journeys from other industries

Reading Time: < 1 minuteAll industries are being disrupted with the technology wave, and now this tide is rising within the financial services industry. Customers are drawing from their positive experiences across industries, such as retail and home entertainment,...

Rethinking revenue generation in the age of open banking

Reading Time: < 1 minuteAs open banking trends become pervasive within a tight macroeconomic climate, incumbent banks are beginning to focus on new revenue strategies. Stirring the competitive pot are the latest results from Bank of England stress tests –...

Unlock the Full Potential of Digital Marketing

Reading Time: < 1 minuteWhere does digital marketing fit into your strategy? To compete with today’s disruptors, you need more than just technology. You need to align your capabilities, tools and strategy together, to forge real connections with consumers and...

Strategies To Capitalize On Open Banking Opportunities

Reading Time: < 1 minuteBy Ame Stuart, Vice President, Digital Markets, Capgemini Financial Services Open banking is an open secret. Financial services providers worldwide recognize the tremendous opportunities open banking creates to digitally transform financial...

Design Thinking – the new business strategy?

Reading Time: 3 minutesIn a world that changes so rapidly, be that through technology advances, a new method for better understanding of human psychology, or the march towards a super connected IoT world, what does business strategy look like going forward?...

Social Media Marketing

Reading Time: 4 minutesIn a world where most people spend a significant amount of time online, the need to examine how social media marketing helps attract customers to grow a business, becomes vital.The cost of running ad campaigns can be quite costly, especially...