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Banks are competing in a harsh business and economic environment, driven by challenger brands and disruptive operational models. Our latest e-book examines how Financial Services organizations have to develop capabilities that address the three key emerging trends: Lifestyle, Loyalty and Landscape.
Read this e-book to find out:
- The evolving landscape of financial services marketing and changing customers preferences
- How the changing business and economic environment is bringing new challenges for financial services marketers
- What are key success factors for banks and the critical needs that they need to identify across the customer journey and value stream